Google Search Rankings Explained (the basics)
With the increasing importance of online marketing, it’s vital for businesses in High Wycombe & the rest of the Uk to understand a little about how getting ranked in Google works.
Search engine rankings rely on links to/from your site. In order to rank you Google needs to know whether it can:
a) Trust you
b) Understand what your website is about
A computer programme called Spiders is responsible for analysing code from your site and linking sites. It also identifies what your site is all about to verify the points above.
Web Design High Wycombe has provided a list to explain how you can ensure your ranking potential:
- Relevant Links
External links to your website are the most important factor – ensure text linking to your website from external sites contain text relevant to your business
- Trustworthy Links
The more links you have, as well as the quality of the links, provides the key to Google positioning. For example, bigger sites such as the Sky News website will be worth more than smaller sites such as your local newspaper. The bigger the external website and the more people that visit those sites, the more Google will put trust in your site
- Diverse Links
Links should be from a wide range of sources. Links that come from one website are not considered as equal when compared to many links from different websites
- Keywords
Google ranks sites by their keywords, ensure your most important keywords are in the <TITLE> tag
- Content
It’s not only your keywords that are important, keep your content rich to ensure visitors remain engaged. Your Google ranking won’t increase if visitors leave your site moments after landing there.
