As the arctic weather sets in, we’re forced to send home our workforce and take to our houses. The novelty of snow soon wears off once you’ve built half a dozen snowmen with the kids, sled down hills so many times you’re frozen and tired, knowing that when the big thaw begins you will need more down time to recover from the exertion.
With the prospect of the cold front continuing into next week, it’s key for small business owners to avoid their company facing a profit freeze, take time out between snowball fights and hot chocolate with marshmallows to focus on business strategies that usually slip to the bottom of the pile .
As the snow brings with it the traditional breakdown of the entire UK transport system, there’s one network that remains strong – the social network. For small businesses trying to increase their online profitability, creating a Search Engine Optimization strategy is now imperative, and also a cost effective marketing tool.
Reasons to focus your time on an SEO strategy include:
With snow driving people to their homes, more people will be accessing the internet for entertainment, online shopping and inspiration for projects they’ve put on hold – if you’re one of the companies they’re looking for but aren’t properly optimised you could be left feeling frozen out.