How Article Marketing Can Work For You

Article Marketing is the process of writing articles, and publishing them on high PR websites (websites Google and other search engines see as trusted sources) to drive traffic to your website.

Article marketing is a powerful SEO tool, which directs a web of links to your website.

The benefits of article marketing to your website include:

• Articles that provide valuable content are likely to encourage readers to follow links included in the text.

• Links included in articles can be recognised by search engines as incoming links to your site, which in turn can increase your ranking.

 5 Ways Article Marketing Can Work For You

Keywords

Article marketing allows you to include the correct combination of keywords and phrases in the most appropriate places to promote your website and business.

Keyword Rich Anchor Text

Article marketing helps you use keyword rich anchor text effectively. By including links containing your target key words within the link text the content of your article is more readable and will aid visibility of your article to reach a greater audience.

Quality

Article marketing will encourage you to make your mark with your audience, driving you to write well researched content of greater quality.

Target Audience

Article marketing is a better way of reaching your target audience. Article marketing allows you to use specific terminology your audience would use when searching for your services, these terms help you target readers more effectively, increasing the reach of your business online.

Building Relationships

Article marketing helps you build relationships with your potential clients. Promote your website/business by utilising article marketing to establish whether there’s an improvement to your online presence.

For more information on article marketing and what our search engine optimisation services can do for you contact us today!