Content is Crucial: Top Tips for Website Worthy Content
When commissioning a new website the focus for many tends to be on the creation of an eye-catching design rather than informative content.
Keyword rich content is not only important for search engine optimisation but is vital for ensuring an understanding of your business if you are to convert a visitor to a customer.
Web Design High Wycombe’s 5 Simple Tips for Website Worthy Content:
- Focus – Each page should focus on a specific subject featuring different keywords. Avoid trying to explain all aspects of your business on one page, break it down into smaller pieces to ensure easier understanding of your products or services for your visitors
- Be Boastful – Highlight the benefits and advantages for customers when they choose your products or services, after all why should you have their business over your competitors?
- Call to Action – Use your content to convert a visitor to a customer by instructing them what to do. Include bold, stand out of the page eye-catching statements inviting action – e.g. BOOK NOW, CALL FOR A QUOTE
- Avoid Skimping on Content – Don’t assume visitors to your site know who you are, thoroughly explain who you are and what it is you do
- Read and Re-Read – Proofreading is often overlooked. Review your content before it goes live. Spelling and grammar errors can make a site look unprofessional, which in turn can drive visitors into the hands of your literate competitors
Well written content will engage your customers, attract traffic and help build your business. Our top tips will help you focus on the key aspects for your website content. However, if you can’t afford the time to make your content dazzle, Web Design High Wycombe offer a copywriting service.
For more information CONTACT US today on 01494 356 778 or email info@webdesignhighwycombe.com.
