It’s just weeks until Christmas as we write this blog and for most of the UK this means getting ready to wind down. However, for many small businesses in High Wycombe and beyond, the festive season presents an opportunity for a spike in business activity.
Here are our 5 festive business tips to gain you more business before 2014!
1. Get In The Xmas Spirit
Christmas is all about giving; presenting the perfect time to offer your current or potential customers a discount. Here at WDHW, for example, we will be giving a massive 20% discount on all website projects booked in to start in January. Our advice is – inform customers of your Christmas offers by branding your website and marketing material accordingly.
2. Create Strong Social Media Call To Actions
When you’re all set to launch your festive offer, distribute it across your Social Media platforms to drive traffic and those last minute shoppers back to your website. Why not create a call to action on your business Facebook page? Update the cover page or embed your website or product / service page making use of the available tabs.
3. Xmas Email Marketing
Email remains one of the most effective marketing tools, allowing you to directly communicate with your existing customer base and/or reach out to potential buyers before Christmas. An eye catching html template with engaging copy is a powerful way to aid in the discovery of new products and create awareness of your seasonal offerings.
4. Be Responsive
With everyone extremely busy in December, running around doing last minute Xmas shopping, your website needs to be available on the go! This means having a mobile website that can be viewed and easy to use across all mobile devices, no matter what you are offering.
5. Get Some Xmas Support Cover
As the enquiries pour in you may need some extra support to cope with the increase in your workload. Whether it’s adding new products to your website, getting the paperwork done or maybe you simply need an extra pair of hands for a few days. Remember to run your day and not to let the day run you. What’s the point of increasing new business if you are unable to fulfill demand and invoice your customers.
There you have it – our 5 festive business tips! Do you have any we could add? Let us know by sending an email to email@example.com