Why you Need a Web Designer
As a web design company, we see the adverts empowering people to design their own business websites and we grimace a little, and not because we are afraid of the competition.
Time and again we are faced with websites clients/friends/family/neighbours have designed and built themselves and we are asked for our opinion. Usually a website has been created without issue via one of these advertised software programs but does it look professional or perform as a business owner would expect – often not!
The problem with DIY websites is they require your time and effort, an interest and experience in design and technical know-how to create what you need, and this is only the start. Invariably over the lifecycle of a website updates are required, technical issues arise and then you want to start ensuring higher rankings in search engines. If you’re running your own business, do you have the time to take on this business critical task?
There’s more to putting a website together than creating a design and getting it online. Employing a web designer will mean they consider all the things you don’t really want to be interested in, for example:
- Browser testing – ensuring your site works in Internet Explorer, Safari, Firefox, Chrome
- Display – ensuring your site is designed for proper monitor resolution
- Load time – visitors to your site won’t hang around if pages take an age to load
Ask yourself these questions and consider the answers carefully, they should help you decide whether you need to look for a good web designer to get your web project off the ground.
- Do you have a design in mind but aren’t sure how to create it?
- Are you able to optimise your website to ensure it is seen by your target audience?
- Do you need a more customised solution to meet what your customers need?
- Is your HTML, CSS, and JavaScript up to standard?
- Do you have the know-how to fix functions that do not work?
- Do you have the time to ensure your site functions properly?
Other considerations a web designer will advise you on include;
- Page layout and design – colours, font, content and graphics
- Your brand – is your design consistent with your brand identity?
- Mobile Strategy – mobile site or responsive design?
- Search engine optimisation & Social media optimisation – can your audience find your site?
There are enormous pitfalls that can mean your DIY venture fails, they lay underneath the surface and are rarely considered by those uneducated in web.
The cost of a web designer can be invaluable when you consider it’s not only the design and development they provide but on-going support, maintenance and advice. An experienced, professional web designer should become an asset to you saving you time and keeping your customers coming back for more with a seamless, well designed website.
Contact us today if you need to discuss options for your website, we’ll provide a free, no obligation quote and then the decision is yours. Have a read of our client testimonials; we think they tell you what you need to hear.
