Twitter is one of the most popular social media arenas with over 500 million users and over 100,000 signing up for an account daily. We find you can keep your followers engaged and expand your following by spending a little time each day focusing on some simple actions to perfect your Twitter profile.
Knowing what to tweet isn’t always easy. As a business it’s vital you avoid over promoting your services and getting straight in there with the hard sell. In fact the recommended ratio for tweeting about your business is 1:10 – that’s one business related tweet to ten tweets engaging with your followers e.g. posting interesting facts about your niche or inspiring quotes, competitions and giveaways are often popular. The key is subtlety; keep your message targeted and informative… Intrigue your following.
Focus on getting your brand identity recognised, ensure your profile picture is you company logo, offer personal snippets about who you are and what you do – avoid the mundane, people really aren’t interested in what you’re eating.
Don’t be afraid of retweeting. If a tweet is interesting to you and your business consider the benefits and weigh up if it’s relevant to your followers before sharing.
Engage with your followers, if they ask questions respond in a timely manner, if you receive compliments or complaints make sure you address these in a polite fashion. Spark interaction – raise your own questions and get some dialogue going.
Tweeting it right is a skill to perfect, with 140 characters it can be a tough challenge but getting your company recognised across social media is vital. Take time each day to consider the message your business wants to deliver, without flooding your followers with worthless snippets.
If you require assistance across social media networks with your copywriting in High Wycombe and surrounding areas contact us today for a free, no obligation quote.