How do you Turn Visitors into Customers?

Testing, testing…

1. Your website is live – check!
2. Traffic is coming to your site – check!
3. You have a list of prospects from your recent marketing campaign – check!

What now?

Optimisation! The key to ensuring those prospects visit your website and buy or enquire is through a process of trial and error. Question everything about the pages of your website that your prospective customers land on and define what works and what doesn’t work.

It’s vital that you think about what you are trying to achieve. Converting visitors to customers isn’t an overnight success; it’s something to be considered… It takes time… It takes patience… and it means trying new things that will get your visitors responding.

Trial and Error

There’s a number of things you should be considering when you look at your website, replacing existing content with fresh information – such as how about using video instead of static images, or trying a different font, or advertising a sale…

The list of what you can try is endless, just remember to make changes when you get it wrong.

Here’s a WDHW list of things you can try to get that traffic motoring along to the checkout/enquiry form:

Look & Feel

Rearrange your pages, break bulky text up with photos, graphics and illustrations, alter fonts, font sizes, colour etc.

Video

If a picture paints a thousand words then a video speaks millions – our fast paced society means people want to consume more in less time. Video removes the need for reading pages of text and provides word, chapter and verse in a couple of minutes.

Headlines

Play around with words, try serious headlines or mix it up with some puns – write for the audience you have in mind for your products or services.

Calls to Action

Tell people what to do – Register, Sign up, Buy Now, Go to Checkout, Send Enquiry, Request a Call Back… Add as many requests as possible, visitors intending to buy will be grateful for the prompts advising them of the next steps.

Testimonials

Potential customers will want to read online reviews. Direct them to the glowing testimonials of former customers.

Pricing

To include or not to include – try both and see which option has the best results.

The truth is, if it’s your website the world’s your oyster. Look at the websites you engage with the most, what pulls you back to that site each time? Define it and add it to the brief list we’ve provided.

You will know you’re moving in the right direction when you’re being rewarded with enquiries and transactions.