The impact of Google’s April 21st algorithm update, dubbed ‘Mobilegeddon’, has started to hit the search engine results, and subsequently visits to websites, of brands and businesses without a mobile friendly web presence.
Ahead of April 21st Google forewarned that they would be favouring sites that were optimised for mobile devices, such as tablets and smartphones, due to the increase in searches conducted on portable devices. Essentially to aid the experience of those using such on-the-go devices to place enquiries and make purchases. Yet many brands and businesses have failed to take heed of the warning and are finding they are falling from the heights of Google’s rankings and consequently losing out on business.
At Web Design High Wycombe, we contacted our customers to make them aware of the changes to Google’s algorithm ahead of April 21st and most of the small businesses we work with have been thankful for the advanced warning and got in touch to upgrade their sites to mobile friendly versions.
While the effect of Mobilegeddon was not immediate, many studies have confirmed that non-mobile friendly sites are being heavily penalised, losing at least 10% of their traffic compared to a year ago, with the decline set to increase.
Why Go Mobile?
To help ensure your website maintains its position in Google’s search engine rankings, while also offering customers prone to mobile searches, an attractive site to encourage them to make a purchase or enquiry.
While big businesses are shelling out more on Google ads to get seen and negate the effect of Mobilegeddon, small businesses can be seen as struggling to compete. Yet, with 80% of smartphone users accessing sites to make purchases can your business afford not to be found in Google?