When you visit a website, what’s the first thing you want to see? Is it the company’s name and contact details, an easy to navigate menu or icons that clearly direct you to product lists and pricing?
The answer is probably a combination of all three. Now, ask yourself if this is what your customers see when they visit your website? If it isn’t, you probably need to work on how your site looks and feels. Here, we list our top five tips for doing just that.
Before you make any changes, you need to come up with a plan. Decide what you want to do and what you’re trying to achieve. Do you want to convert visits into leads, for example, or increase engagement?
There are so many options when it comes to web design; it’s easy to get carried away and use lots of complicated graphics and animations. Try to avoid this because visitors find them distracting and lose their way to where you need them to go. Save them, instead, for where they can have the most significant impact.
Your website should offer great opportunities to engage your customers. Help them engage with you by including comment boxes on blog posts and making sure social media icons are prominently displayed so they can share content.
Once someone lands on your home page, they need to know where to go next. Include call to action buttons and an easy to follow menu bar to make this easier for them. Don’t be too heavy handed with your calls to action; people don’t like being told what to do.
Over 70% of people access the internet through their phones, so optimise your website for mobile devices, making sure it looks just as good on phone, tablet or PC.
One last thing – remember to check any changes you make, testing each page and link and fixing those that don’t work because if someone can’t get your website to work, they won’t be back.