Keyword research is an important part of the Search Engine Optimisation (SEO) process. Ranking for the appropriate keywords is the difference between your content being seen on page one or invisible down the rankings. In order to rank highly, industry based research will help you identify terms to target to guarantee your brand reaches the right audience.
Medium-tail keywords typically consist of 3-4 words, e.g. web designer high wycombe. Considering all types of keywords is vital but medium-tail keywords are important because they are more specific than short-tail keywords. And while they are less competitive than short-tail keywords they have a greater search volume than long-tail keywords.
You need to target medium-tail keywords within your web content if you want search engines to pay attention to what you are saying. You can do this through the creation of high quality content and inbound links to your website. Google Keyword Planner is a free Google Ads tool that allows you to search for relevant keywords. It also provides insight into how keywords might perform, the cost and competition.
Content can be made more effective simply by focussing on one medium-tail keyword per piece of content. This allows you to target your efforts to make web content better quality and more effective. It pays to put time and thought into keywords before creating web content. Choose keywords that you intend to optimise content for, paying attention to where you plan to use them to deliver your intended message through SEO.
As web designers based in Stokenchurch we offer advice to our clients on how to fully maximise the potential of their web content through SEO. We help our clients to engage with their target audience through the websites we design, create, optimise and deliver. Check out our Services page for more information about the SEO packages on offer at Web Design High Wycombe or call us on 01494 356 778.