We all like to keep an eye on where we rank in Google and boost our rankings through SEO campaigns. But, if you have noticed your website has dropped in the last couple of weeks, don’t despair! The Google Core Update January 2020 could be to blame.
Periodically, Google releases updates to their algorithms – the code that ranks your website – and the fall-out from such updates can sometimes be disconcerting. But fear not, if you’ve fallen down the ranks, it doesn’t necessarily mean there’s anything wrong with your website. It can simply mean there are websites that are doing it better.
The intention of Google’s core updates is to ensure the most relevant content is delivered when a search is carried out. Drops in ranking following such an update isn’t Google penalising your site. The purpose of the updates are to improve how Google’s systems review content. This can lead to improved or reduced rankings.
The following analogy stated by Google can be helpful in understanding the changes in search engine rankings following a core update:
“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”
Google themselves advise looking at your content if your rankings have dropped. Not because there’s anything wrong with it but because there might be improvements you can make to compete with those in the top spots.
Web Design High Wycombe based in Buckinghamshire, offer packages that can help with search engine rankings, for more information about content marketing and SEO get in touch with Web Design High Wycombe on 01494 356 778.