What Is Search Engine Optimisation (SEO)?

What is search engine optimisation?

SEO BuckinghamshireOnce upon a time if we needed to locate information we would have to find the relevant book from a bookshop or library. Sometimes we would get necessary information from a newspaper, magazine, phone directory or perhaps even a television show. These days all the information we need is at the tips of our fingers. Available day or night as we need it. We type a search phrase or question into Google and a wealth of search results are returned.

Whether you’re looking for information about the latest news headlines, for your child’s school project, the weather forecast or even if you’re searching for a company that provides a service, all the information you need is available online.

But if you are trying to get information out there into the public domain, you might ask how you can ensure your information gets seen online? With pages and pages of results, how can you ensure your business / essay / profile etc gets found?

Understanding SEO

If you are looking to improve the online visibility of your website it’s time you got to grips with the concept of SEO – Search Engine Optimisation!

So, what is search engine optimisation? Search engines hold the key to the success of all websites. If you understand and play by the rules your web page will be rewarded with higher rankings. To be rewarded the content of your site needs to be relevant to the industry you are trying to serve. Only the most relevant pages reach the top spots on the coveted page one of Google (unless you are utilising paid ads, but we covered that in our previous blog).

SEO can ensure greater visibility of web pages in search engines. This happens when website owners use relevant search terms to optimise their sites. You can accomplish this by conducting research into your target audience and the typical keywords and phrases they might use to locate your website.

SEO Buckinghamshire

SEO comprises of a series of actions you need to take including, but not limited to:

  • Understanding your target audience
  • Keyword research
  • Competitor analysis
  • Content optimisation
  • Landing page creation
  • Continual fresh content
  • Implementing HTML Tags
  • Having a responsive website
  • Ensuring your site is secure

SEO is not a process you ever complete. The process is ongoing and the methods are ever-changing. It takes time and commitment to stay ahead of your competition.

Web Design High Wycombe, Buckinghamshire

Web Design High Wycombe, based in High Wycombe, Buckinghamshire are experts in SEO and internet marketing. We can help you get started with your SEO campaign, take on the whole project or give you a few tips and pointers. If you follow our blog you’ll find we regularly post information that can support the process.

If you would like further information about how we can help you approach your SEO campaign, get in touch with us on 01494 356 778.