Popular Internet Marketing Strategies

internet marketing

Internet-Marketing-StrategiesWeb Design High Wycombe know that the current economic uncertainty doesn’t make paying for marketing services an easy choice. After all, who knows what will happen next. Area specific lockdowns seem to be happening around the country on a daily basis. We offer internet marketing Stokenchurch and beyond.

But, it is important to realise that conducting internet marketing is necessary. It can and will keep your business afloat and present in people’s minds. Whether you can afford to pay for internet marketing or you have to make time to tackle it yourself, internet Marketing is an important process for businesses to focus on.

Internet Marketing & SEO Stokenchurch

Let us explain some popular internet marketing strategies. Because businesses that employ these methods persuade online users to engage with their companies. And of course, promote their products and services.

Internet marketing is less expensive than traditional methods. It’s also a more efficient way to promote your business. Take a look at some of the strategies you can implement to enhance your online marketing campaign.

Website & Blog

If you don’t already have a website and blog, you definitely need one! Now!

A website is a must-have for internet marketing to succeed. Adding a blog to your site and frequently updating it with fresh content is hugely beneficial from an SEO standpoint.

Websites are important because it tells potential customers who you are. It is the online window into your business. It helps target your audience and sell your products or services.

Other marketing strategies happen around your website.  But remember, a beautifully designed website doesn’t mean you will instantly gain customers. To generate traffic to your website you need to ensure it can be found.

The following process work in conjunction with your website & blog.

Search Engine Optimisation (SEO)

SEO Stokenchurch

A well conducted SEO campaign will get your website ranking higher in search engines such as Google and Bing. This helps generate traffic to your site.

It is important to first identify keywords and phrases that are relevant to your business. Your keywords are used to optimise your web content and HTML source code.

There are 3 types of SEO:

  • Technical SEO: Search engines crawl and index against a set of specified of criteria (algorithms). Search engines use these to ascertain where a site should rank.
  • On-Page SEO: This involves optimising individual pages of a website. This includes the content written on the pages within a website and the back end HTML source code.
  • Off-Page SEO: Promotes a business website across the internet to improve its ranking. Improving a sites ranking can help your business gain exposure, this can be achieved by:
    • back-linking
    • making use of social media sites
    • sharing content to social bookmarking sites
    • adding a link in comments
    • creating profiles in online directories

SEO is a continual practice that is highly competitive. If you pause your campaign you can guarantee you competition will be pushing on, aiming to overtake you in the ranks.

Search Engine Marketing (SEM)

Like SEO, utilising SEM will help your website get found in search engines. By using Paid Search Advertising or Pay-Per-Click and creating targeted adverts that your audience will see at the top of search engines.

These adverts use your keywords. And they are only paid for by a business when the advert is clicked. Pricing will vary depending on the popularity of the keywords or phrases you choose.

Content Marketing

Content is a huge part of any marketing campaign. It is vital you create content that engages with your target audience. You can do this via blog posts, articles, infographics, case studies, videos and podcasts.

Content should be engaging, entertaining and informative. The aim is to hold the attention of your target audience. In turn your content can create leads, generate traffic and expand your customer base.

Social Media Marketing (SMM)

Love it or hate it, these days social media helps the world go round. Creating profiles on relevant social media networks such as Facebook, Twitter, Instagram, LinkedIn, Tik Tok, YouTube helps you to interact with your audience. In turn this will build your customer base.

Social Media Marketing allows you to identify with your target group. By posting content that is of interest to your niche this will help to sell products or services. Sharing content and promoting a desirable brand image will help you engage with your target market and boost sales.

Email Marketing

Email marketing involves engaging with your customers by sending emails to targeted groups. Sending personalised emails makes the recipient feel valued and they will more readily engage with you, the sender. Successful email marketing campaigns persuade recipients to buy and subsequently become repeat customers.

Influencer Marketing

Influencer marketing is a form of marketing that utilises social media and popular individuals to endorse products. Influencers are typically individuals who have a large number of dedicated followers across their social media accounts.

Followers trust influencers and purchase promoted products. They do this in an attempt to buy into the lifestyle of the influencer, who is usually someone they admire or aspire to be like.

Affiliate Marketing

Affiliate marketing is the promotion of products or services that a business offers. An affiliate is an individual separate to your business. Affiliates make a commission when they sell products via unique affiliate links. The affiliate promotes the products or services on your behalf.

Viral Marketing

Social media enables the possibility of your content going viral. Users of social media share content that spreads across social networks, which span the globe.

Make sure you focus on unique, entertaining content rather than recycling something someone else has created. You will stand more chance of it getting shared if it has not bee seen before.

The process was named ‘viral’ as information is passed from person to person in the same way viruses quickly spread.

Reputation Marketing

This involves potential customers checking out reviews of your company online. Here they can view feedback you’ve received. It’s therefore important you ask your customers to post their feedback online. This allows potential customers to ascertain your value –  how you operate, level of satisfaction with your products or services and generally how other customers have felt about their experience.

As the popularity of interacting on social media continually increase, the practice of sharing content is said to have replaced the traditional process of word-of-mouth recommendations.

SEO Stokenchurch

Obviously it is not vital to implement every one of these processes within your plan. But we definitely recommend that you start looking at your website, SEO campaign, content and social media coverage. If you’re not in a position to pay someone to work on your internet marketing take a look at some of our blog posts.

Web Design High Wycombe

If you’re looking for someone to take on your internet marketing campaign Web Design High Wycombe, based in Stokenchurch are the team to call. Get in touch with us today on 01494 356 778 for more information about internet marketing Stokenchurch.