So, here we are again in lockdown. And business owners nationwide all face an uncertain future as the economy stalls once again.
And while some of us can thrive or at least weather the storm, others lives are thrown into turmoil as they face the prospect of an uncertain future.
Whatever situation you find yourself in there’s little we can do to change things at the moment. But we can all hope that with news of an imminent vaccine and more accessible testing, among other things, that the world can start to stabilise following the the unprecedented experiences we have all faced throughout 2020.
There are lots of things we can spend our time doing during Lockdown. Tasks that can boost businesses to help them hit the ground running once restrictions are eased again.
And while the outlook might seem bleak, it is possible to use this time positively, by making use of the internet, the time we usually complain we don’t have and of the multitude of information that’s available at our fingertips.
Internet Marketing in Lockdown
Here at Web Design High Wycombe we’ve come up with a series of digital marketing tasks you can get your teeth into in order to arm yourself with new skills, enhance your engagement with your customers and identify ways to ease the burden lockdown has placed on you.
1. Use Social Media to Engage with your Customers
- Social media offers platforms through which you can build a community and connect with your customers and prospects.
- Get social media savvy to enhance your presence across social networks.
- Engage with your audience across these platforms and see how they’re doing.
- Read any comments on your posts and respond, show that you’re listening.
2. Create Blogs that Offer Value to your Customers
- Blogs can offer value to your customers, they should inform, educate and entertain.
- Posting relevant information and sharing across social media can help your online presence and boost customer engagement.
- Identify your business with topics that are trending across the internet and create posts based on these connections.
- Share content that promotes your business offerings.
- Optimise blogs (new and old) for keywords that will be relevant post-lockdown.
3. Research what Help you are Entitled to
- If you’ve had to furlough staff, the Government have announced that they will extend The Coronavirus Job Retention Scheme until the end of March 2021. Anyone who has been furloughed will receive 80% of their salary, up to a maximum of £2500, for hours they have not been able to work.
- Check out the Government website to establish what support your business might be eligible for.
- If you’re self-employed identify whether you can apply for a grant.
- Establish how to make your workplace COVID secure post lockdown.
4. Host Online Events
- If you’ve had to cancel all your offline events due to lockdown, why not consider getting on the Zoom train and hosting online events.
- Virtual meetings have been happening online since the original lockdown began in March and people have continued to work from home.
- Additionally, online platforms can see you promote your business through hosting:
- “How to” videos
- Training and workshops
- Interviews with industry experts
- Quirky videos showcasing the talents of your team or unique selling point of your business/brands/products.
5. Start a Vlog
- If live events aren’t your thing why not create videos. YouTube is the second biggest search engine and doubles up as a social network from which to engage with your customers and potential prospects.
- Video marketing can increase your search engine ranking, click-through rates and conversions, just be sure to target your intended audience.
- 81% of businesses are making use of video marketing, 5 billion videos are watched on YouTube every day and 1200% more shares across social media that written content.
6. Assess Opportunities to Add Value in Lockdown
- Businesses adapted the way they operated during the first lockdown. Retailers utilised the benefit of the internet and got their shops online.
- Consider alternative ways of selling your skills, services, products that don’t break lockdown laws and guidelines, yet keep your business thriving.
- Find ways to be of value to you community and target audience. And if you’re not feeling creative check out what the competition are doing.
7. Join Online & Local Business Communities
- Getting involved with the community around you to add value can see businesses benefit in the long run.
- Work with local charities and non-profit organisations.
- Contribute to your community.
- Get involved in volunteering in community events.
8. Learn a New Skill
- There are lots of online courses available that can expand your skillset, benefit your business, staff and customers and see you put to good use once lockdown ends.
- Maybe you’ve always wanted to try learning a new skill completely irrelevant to your industry, so why not now?
- If you’re finding it difficult to get to grips with the era of digital marketing, find a course and start to make sense of it all. In the long term it will benefit your business’ internet marketing strategy.
9. Update your Website
- Update your website with relevant content and images.
- Ascertain who your target audience is and ensure your website is speaking to them
- Conduct some competitor analysis and establish what your site is missing.
- Enlist a web designer to make any changes you are not comfortable carrying out.
- Get to grips with SEO to get your site ranking.
10. Take Time Out
Try not to spend all your time worrying. The situation is unfortunate but one that none of us can change. Take some time for you, binge watch a Netflix series, spend time with your family, enjoy a hobby, take online fitness classes, anything to take your mind off the situation for an hour or two a day.
Here at Web Design High Wycombe we’re always here to assist with your web design and internet marketing needs. You can get in touch with us weekdays, 9am – 5:30pm on 01494 356 778. In the meantime, from all of us here at Web Design High Wycombe, we hope this period of lockdown treats you well and that you and your loved ones stay safe.