Launching a new website doesn’t mean your target audience will instantly find you. Creating a new website is the start of your internet marketing journey. You need to embark on a strategy of promoting your website and building a relationship with potential customers. Targeting your online interactions in the right places and at the right people across the internet.
So, if you are about to launch your website (or even if you have recently launched), ensure you concentrate on the following to boost your chances of hitting the ground running.
Target Audience: your target audience is the group of people that you target your marketing efforts to encourage them to purchase your products or services.
Avoid targeting everyone in the hope of gaining more business. Focussing your attention on a niche market will help you target your online communication to specific groups of people. More structured, personalised content is more likely to gain visitors to your website and in turn, build your customer base.
There are some obvious questions you can ask yourself to determine your target audience. For example:
But depending on your products or services, there will be a host of other questions you need to consider such as sports and hobbies they are interested in. When you have defined your audience you can create imaginary customer personas from each of your target groups and focus on how you will target your internet marketing strategy.
Developing a style of communication that is consistent is essential for building a relationship with your intended audience. The tone of voice in which you communicate with your potential customers needs to correlate with their expectations. There are different expectations from different industries. If, for example, you are a firm of lawyers the tone of voice you adopt will be very formal. Whereas a trendy clothing company will be more informal, using colloquial language the kids of today are familiar with.
Discovering your tone will define your unique style. Just remember to consistently carry it off because you want your intended audience to identify with you and what your business stands for.
Keywords: these are words or phrases that are relevant to your business. Terms that your target audience will most likely use to search for your services or products.
If you have already created your website content, you should already understand what your keywords or phrases are. Because these terms need to be laced within your content to ensure search engines like Google understand what your website is all about, in order to rank it on their results pages.
By conducting keyword research you can ascertain popular search terms by accessing tools such as the Google Keyword Planner.
…Just don’t spread yourself too thin.
Establish how and where you will reach your potential customers. There are a number of digital strategies you can opt to use including:
Tools like Google Analytics allow you to measure the impact of your website once you’ve launched. Providing data such as how many hits, which pages prove popular, bounce rate and so much more, you can tailor and tweak your internet marketing strategy based on the data.
We have merely touched on some of the points for consideration as you work through the process of launching your new website. But we have a wealth of resources available from our blog that can help you on your journey. There is a wealth of thinking that goes into building a truly fantastic website that includes things like the inclusion of call-to-actions, heading structure, page structure, browser testing by device, and so much more. If you find it a little baffling…
For more support launching your online business contact Web Design High Wycombe for help building a professional mobile-friendly website. You can reach us on 01494 356 778. And we’ll help your business reach the people you need to see it!